How Marketing Automation Can Target Your Audience and Why You Should Care

Getting customer targeting right is like trying to hit a bull’s eye with one of your eyes closed. You either get the customers you want, or you end up selling to someone far from your “ideal” customers. But you don’t have to play one-eyed pirate anymore; Marketing Automation can help you target your customers like a sharpshooter.   Find out …

Increase Sales by Diversifying Your Client Base

Having a stable customer base for your business is like building a strong foundation for your house. With a good foundation, you can weather any storm or flood that comes your way. Your customer base helps you run your operations smoothly no matter what economic crisis happens.   Building customer diversity within that stable client base is you reinforcing that …

How Marketing Automation Can Track Your Visitors and What’s in it For You

Being able to track your website visitors often sounds like a weird Sci-Fi flick ability or some secret C.I.A tool. But in all honesty, it’s not. In fact, many successful businesses are using it now. Just count how many websites you encounter, asks you to save their cookies and you’ll get the idea. Why is it important to track your …

Segmenting Leads Improves sales – What You Need To Know

What comes to your mind when you hear the phrase segmenting your leads? Segmenting and sorting things may seem like a lot of work, but the truth is it’s not. In fact, market segmentation can actually boost your sales when you do it right.   Below are three main points about segmentation that can help you increase your Return of …

How to Identify Cold and Warm leads Using Marketing Automation

When you hear the word lead, what usually comes to mind? It’s not uncommon to hear the words cold, warm or hot when you talk about leads. There is a lot of information out there explaining how to identify leads. But, why is it necessary to set the three apart? There are four things you need to understand when the …

How You Can Diversify Your Client Base with Marketing Automation

Diversifying your client base can be easy when you have less manual tasks on your to-do list.   Marketing Automation will help you: Get the correct client information for your team Determine how visitors are entering and leaving your site Choose the right time to launch your campaigns The five steps below will show you how to expand your customer …

6 Engagement Marketing Lessons from Successful Video Bloggers

If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users–almost a third of all people on the Internet–and reaches more …