6 Engagement Marketing Lessons from Successful Video Bloggers

If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users–almost a third of all people on the Internet–and reaches more …

What Is Marketing Automation? What You Need to Know…

Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via their API , it’s promoted as marketing automation . In my opinion, this is just dishonest. While this may be an automated activity that corresponds to their marketing strategy, it’s hardly a marketing automation solution. …

Hive9 Marketing Performance Management Includes Customer Journey Optimization

As I mentioned in last week’s post on the MarTech Conference , there appears to be an emerging class of vendors doing what might be called “journey management” – although I think I’ll rename that “journey orchestration” since (a) orchestration is a trendier term right now and (b) orchestration more accurately reflects the key notion of a system that coordinates …

Squeeze More Revenue Out of Your Small Business Pipeline with Marketing Automation

For a small businesses thinking about implementing marketing automation , features like autoresponders, drip campaigns, lead scoring, online forms and website tracking can seem overwhelming. But when you take a step back and look at what really matters, all of the pieces fall into place. Marketing automation isn’t about building complex email sequences or scoring structures. What it really boils …

How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind

Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data . And I don’t mean just random numbers and records, but accurate, high-quality, and actionable data …

Using Marketing Automation Throughout The Customer Lifecycle

Shrinking budgets and shorter attention spans are forcing companies to rethink how they market and sell products. Successful B2B companies understand that marketing automation is key for generating a steady stream of qualified leads in this highly competitive marketplace. We see this in action every day; Our own Pardot customers have reported a 34% boost in revenue after implementing marketing …

Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager

“Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.” Successful marketing teams are masters of both marketing and …

“Market Of One”. Say hi to Account-based Marketing.

Account-based Marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. What does that mean? ABM introduces a few key concepts that somewhat depart from the traditional approach. Focus on key decisionmakers as a whole, rather than one “persona” Each account treated as a …