Google Wants to Send You FREE Customers

… and you’re not making the most of it So here is something we’ve observed and you need to know as someone who runs a business – Google is changing how some of their properties work. It used to be that Google was perfectly happy to take a visitor conducting a search on Google and direct them to your website. …

How to get 65 (or more) Positive Reviews Doing… Nothing!

Ok ok, so it’s not really “doing nothing”. You DO need to do something, but it doesn’t involve any of the tedious hard work you’d normally associate with collecting positive reviews. Let me explain. The “hard way” is to ask your staff to chase customers to post a positive review for your business, but of course you only want positive …

Ringless Voicemail: You’re probably doing it wrong.

Tips for automated voicemail marketing Historically, less and less people pick up their phones anymore – that’s a fact. The first touchpoint with your lead or prospect is often voicemail. It is also your chance at making a good impression, so don’t mess it up! Since nobody likes calling people to get voicemail 90 times out of a hundred, we …

You’re sitting on a goldmine and you don’t even know it.

Our tips for a successful re-engagement campaign Your existing database has a ton of contacts, but you’ve not talked to them in months or years. Does that describe your situation? Don’t you wish there was a way to stay in touch with ALL your contacts and keep your relationship warm, relevant and profitable? Don’t feel bad – you dropped the …

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Guide To Online Marketing for Trades (SimpleUP! Style)

If you are busy in your trade and have little patience for techie stuff, this guide is for you. We like to keep things simple – we’ll skip the jargon and the technical stuff and get straight to the goods – after all you’re busy! Problem: You can’t answer your leads immediately! Nobody has any patience these days! If someone …

What is Marketing Automation?

Marketing Automation is software that lets you measure, manage and automate interactions with your leads and customers. In the old days you’d put together an “email blast”, post a few pictures and links back to the website and call it an early lunch. You’d get your “click report” a few days later about opens, bounces and visits from that email …

Dealing With Your Struggling Distributors and Dealers

How are YOU going to help them? Most of your distributors and dealers do not have the resources to properly present your product to their prospects (and make sales for YOU). They will not make the necessary investment into: presenting your product properly creating marketing materials featuring your product putting the product in front of buyers They will sell what’s …