How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind

How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind

Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data . And I don’t mean just random numbers and records, but accurate, high-quality, and actionable data that informs marketers how they should execute their growth plans. Marketing responsibilities are becoming increasingly technical in nature, and the task of collecting, analyzing, and making sense of all that data is moving away from the realm of a dedicated operations manager to the entire marketing team. The typical modern-day marketer works with a full stack of different technology platforms on a daily basis. At the very least, they are working with a marketing automation system and a customer database/CRM as the most basic must-haves. But the average digital […]