Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager

Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager

“Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.” Successful marketing teams are masters of both marketing and technology. With an increasing demand for cross-functional collaboration and personalized experiences , marketers must leverage technology to address the growing number of segments, personalized messages, and communication channels. It’s an exciting time to be a marketer, particularly because the shift towards technology-driven marketing is opening up the door to new personalities and roles within the marketing department. If you find yourself passionate about sales, marketing, and technology, this blog may help you chart your course, introduce new ideas, and build success for you and your team. In this blog, […]