How good are you when it comes to record keeping? Do you organize your database in automated or manual systems? Keeping all your receipts and important documents in a safe and secure place is not an option but a necessity. Good record keeping is a key ingredient to your business success, both in financial and operational terms.
Having a dependable record system means that you have transparency among your employees. A system that leaves no room for employee theft, corruption, and inaccurate information; find out how Marketing Automation can help you achieve this system.
Two Types of Record Keeping
There are two ways that people keep records; one is manual record keeping, and the other is electronic record keeping. The old pen and paper style of tracking all your business transactions is the manual approach. Electronic record keeping, on the other hand, makes use of computer systems to monitor and balance the outflow and inflow of money within your company. Examples include the use of Microsoft Excel or Google Spreadsheet.
The Shift From Manual To Digital
More and more people are opting to use electronic applications, rather than the traditional paper-based recording. Main reasons for this shift include the following:
Inaccuracy of information
Susceptibility to theft and loss
Vulnerability to natural disasters
Other reasons include having to deal with so many files as your clientele grows, and not having quick access to the files when you need it since you can’t carry it around.
Records kept in electronic form can easily be accessed when it’s necessary. It won’t be lost in the event of a fire or other natural disaster. And you can secure it that way no other employee besides you and people you assigned can access it.
Marketing Automation and Database Accuracy
The question of accuracy still lingers, though a digital record keeping minimizes the space for human errors, people can still make mistakes especially in data entry. Marketing Automation helps you get rid of that error space because it tracks data real-time.
This real-time tracking means that if Client A, for example, decides to close a sale with the sales team, you will know. The exact amount, as well as the time, can be tracked. You won’t deal with undocumented sales and missing invoices because it’s all recorded.
Data Accuracy and Your Customers
One of the most beneficial functions of a Marketing Automation tool is its customer tracking. Since, it tells you valuable information about your leads, prospects and certified buyers. It creates a divide between your responsive leads and your unresponsive leads.
You can tell if a lead is interested or not based on how they behave when they’re in your website. You won’t be able to do customer tracking with simple manual systems. And data gathered by the automation system can easily be checked for accuracy, duplicate data, and outdated information. This function of checking information is very important for securing a clean customer database.
Separating the Responsive from the Unresponsive
Using your marketing efforts on someone who isn’t serious is a waste of time. Not everyone who browses your product pages is interested in buying. Some people enjoy the thrill of window shopping and not the actual purchase. While others are just checking out which brand is better, your brand or the competition?
Marketing Automation gives you up-to-date information about what people are doing when they visit your site. If you have 175 visitors, how many of them subscribed to your newsletter? How many of them browsed your products? And more importantly, did any of them buy something? Having 175 visitors in one day is nice and all, but what use would it be if they didn’t make a purchase?
Using Marketing Automation, you can group your visitors into leads – a.k.a people who have the potential to become buyers – and separate them according to who are very interested, somewhat interested and a little bit interested.
Keep Track of All Your Data
Your customer information database should be easy to track and access by people and departments who need them. Any data gathered by your marketing team must be relayed to your sales team, that way they don’t make mistakes like:
Mistaking a customer name Mr. John with another Mr. John.
Build a sales plan that matches the customer exactly.
Offer accurate products to the customer, that he or she will like
Build up interest for another product; making room for cross-selling.
Marketing Automation helps create a centralized source of all client information that is accessible to people who need to use them. This single client database allows you and your team to check errors, duplicate information and outdated data without having to open numerous files, or sorting through massive file cabinets.
Create a Real-Time Opportunities
Your automated database leaves a lot of room for upselling and cross-selling your products since you can see in clear numbers and letters their interests. You know what other product pages they browse when they’re in your site.
Through the data, you gathered you can also create better sales proposals and discount deals since you know exactly what they want. You’re not just guessing based on a generalized concept of age, location, and gender but the personal preference of your site visitors.
Data accuracy, especially when it involves your customer database, is a big issue. Wrong data can create problems not just for you, but also for your team. Your day to day transactions can be hampered by data errors, duplicate information, and even outdated customer details. Marketing Automation can help keep your customer database clean by making sure only real-time data is recorded and kept in your system.