Email Drip Campaign Tips, Examples, Statistics and Best Practices

As a marketer, we often push batch and blast emails to our subscribers to let them know about a sale or keep them updated on our products or services. If we’re advanced, we may even segment and personalize those emails. However, the emails are still sent based on our schedule , not the subscribers. Drip email campaigns differ because they …

Qualify Your Leads – Automatically

As discussed in our Ecommerce website marketing automation examples, we know that your website visitors will exhibit different degrees of interest in your products and services. How do you know who’s interested and who’s not? Lead scoring. A big attraction of Marketing Automation platforms is lead scoring. Take a look at this simple conversion funnel. Your visitors generally fall into …

Why Your Ecommerce Website Needs Automation

Let’s assume you get 100 people to your Ecommerce website. Some hit your front page and leave, some add a few items to their shopping carts. If you break down your visitors, you’ll get something similar to this: The above is actually a very optimistic breakdown, but you get the idea… The “Order Complete” stage was reached by a small …

What is Marketing Automation?

Marketing Automation is software that lets you measure, manage and automate interactions with your leads and customers. In the old days you’d put together an “email blast”, post a few pictures and links back to the website and call it an early lunch. You’d get your “click report” a few days later about opens, bounces and visits from that email …

Marketing Automation Demo, Wed March 23, 2016

First, this will be well worth your time, so mark Wednesday, March 23rd, at 11AM EST in your calendar right now. It’s time to turn up your marketing to 11. If you use email, email blasts, pay for Google ads, engage in SEO or Social Media for your business – you can’t afford to miss it. You’ll gain new insights …

HubSpot Competitors: 8 Alternatives to the Popular Marketing Automation System

HubSpot Competitors: 8 Alternatives to the Popular Marketing Automation System

As one of the most well-known marketing automation solutions on the market, HubSpot has become a defacto choice for many businesses looking to implement marketing automation into their marketing toolbox. Best known as an inbound marketing platform, HubSpot focuses on helping businesses use software to implement and manage inbound […] Click here to view original web page at blog.capterra.com

Marketo vs Pardot: Who Trumps Who?

Marketo vs Pardot: Who Trumps Who?

When it comes to finding a Marketing Automation System, Marketo and Pardot are two names that often come to mind – but when it’s time to actually make a decision, how do you know which one will work best for you and your team? Lucky for you, I’ve gone […] Click here to view original web page at blog.capterra.com

Future of Marketing Content: Reflections on the Content2Conversion Conference

I spent the early part of this week at Demand Gen Report ‘s Content2Conversion conference. The event was superbly run, as usual, but I didn’t sense any over-arching pattern until I was literally on my out the door and stopped for one last chat with some colleagues. Then I […] Click here to view original web page at customerexperiencematrix.blogspot.com

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

One of the highlights of last week’s Content2Conversion conference was a keynote by the always-stimulating Tim Riesterer of Corporate Visions , who argued that an effective sales presentation should (1) start with an unfamiliar factoid that shows why change is essential (a concept similar to the CEB “challenger sale”) […] Click here to view original web page at customerexperiencematrix.blogspot.com

Content Mapping: How Content Creates A Path To Sales Success

Content Mapping: How Content Creates A Path To Sales Success

If you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by your marcom team isn’t being leveraged by those in your organization […] Click here to view original web page at www.demandgenreport.com