Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, […] Click here to view original web page at customerexperiencematrix.blogspot.com

How to Get the Most out of Social Media

Why is your business using social media? To build brand awareness? To engage your followers? To support your customers? To drive leads to your business website? Next question…is your social media marketing effective? Never fear, we’re here to give you a few pointers on how to improve your social media effectiveness. Think outside the box It’s not just about Facebook …

Simple is Good Social Media Tips

Helpful Tips to Achieve Social Media Success

You’ve set up your business social media accounts on Facebook, Twitter, LinkedIn and Google+ – now what? If you’re not sure what to do and want to set off in the right direction, here are a few tips on what to do next? Strategy is the name of the game: Achieving social media success for your business takes the same …

Social Media for Business Setup

What Takes to Setup Social Media for Your Business

As social media has become an integral part of a company’s marketing plan, we too have had to learn the in’s and out’s and best practices.  (and when I say “we”, I mean me). Like you, my personal social media accounts let me stay in touch with friends and family and find long lost friends, make new friends with similar …

Benefits of Social Media for Small Business

7 Benefits of Social Media for Every Business

Using social media isn’t just about sharing content with your followers.  Small business owners everywhere are learning about how social media can help their business succeed and grow. If you’re still unsure about how integrating social media in to your marketing plan can help, keep reading! 1.  Social media helps you learn about your audience No matter what industry you’re …

Protect Your Brand Reputation by Protecting Your Website

Brand Reputation & Website Security

Many, if not most of us have had our computers infected with malicious software that creates havoc on our systems.  You’ve heard it on the news and read articles about staying away from sketchy websites. But what happens if it’s YOUR website that’s planting the bug on your visitors’ computers?  Cursing and making elaborate promises to the Gods won’t fix …

Google Likes it Fast

The majority of small businesses with an online presence rely on search engine results to drive new visitors to their website.  Business owners want their website to place in the top 10 search results for their chosen keywords.  Whether it’s organic search results or paid ads, placement is everything. If a website is slow, Google will penalize the website and …

The importance of quality web hosting

What’s the deal with website hosting?

“Why is my business website hosting such an important part of my online presence?” I get that question a lot and the simple answer is: Speed and reliability make good business sense. The question I come back with is: “when you’re searching online, do you stay on sites that are slow to load?”  The overwhelming response is NO!  Well of …