Google's Mobilegeddon - is your website ready?

Mobilgeddon or Bust

If you’re doing business online you’ve no doubt heard about “Mobilegeddon” – Google’s new search algorithm for mobile searches that went in to affect on April 21, 2015  For website owners who know the importance of mobile searches it was akin to Y2K. The same study showed that 40% of people will choose another website if yours isn’t mobile-friendly. If …

Hordes of Canadians are shopping online, so why are our businesses failing to keep up?

More and More Canadians are Shopping Online

You hear about it, you even do it yourself….shop online. An increasing number of Canadian shoppers are researching products and service online and then purchasing online.  If your business doesn’t have an online presence you’re missing out on huge revenue opportunities. More than half (56 per cent) of respondents to the survey said they shop online while 77 per cent …

Social Media: What’s in it for you as a business?

Isn't Social Media for posting cat and dog pictures and waste time on gossip? You don't have a cat or a dog, you're not really into Justin Bieber, the Kardashians or Honey Boo Boo. You don't want to post pictures of all your meals either. You run a serious business! So how is participating in Social Media going to help ...
The Weak Canadian Dollar is in Your Favour

The Weak Canadian Dollar is in Your Favour

With the weak Canadian dollar, the benefits of cross-border shopping isn’t just for brick & mortar retail stores anymore. The potential for growth is staring Canadian businesses right in the face, they just need to be willing to step up and take hold of the opportunity! Canada was the fourth most popular online shopping destination across the U.S., U.K, Germany, …

Don’t just sit there – your distributors and dealers are struggling

How are YOU going to help them? Most of your distributors and dealers do not have the resources to properly present your product to their prospects (and make sales for YOU). They will not make the necessary investment into: presenting your product properly creating marketing materials featuring your product putting the product in front of buyers They will sell what’s …

Your 2015 Challenge: Kill Your Catalogue

If you’re still creating, printing and sending printed catalogues to your reps and distributors – you really need to examine this bad habit, as it costs you more than it should and produces less than your marketing dollars spent elsewhere, like going digital. “But people like to read catalogues!” Maybe some do. Some like touching paper and flipping pages. Some …