Squeeze More Revenue Out of Your Small Business Pipeline with Marketing Automation

Squeeze More Revenue Out of Your Small Business Pipeline with Marketing Automation

For a small businesses thinking about implementing marketing automation , features like autoresponders, drip campaigns, lead scoring, online forms and website tracking can seem overwhelming. But when you take a step back and look at what really matters, all of the pieces fall into place. Marketing automation isn’t about building complex email sequences or scoring structures. What it really boils down to is creating more opportunities out of the leads you already have in your reach. It’s that simple, and when you think of it that way, all of the features and functionality become much more approachable. Here are 5 simple ways marketing automation can help small businesses squeeze more revenue out of their sales pipeline: Start a conversation with the people who are visiting your website. How do you know if a visitor to your site is a good prospect? And how can you start a conversation with […]