What Is Marketing Automation? What You Need to Know…

What Is Marketing Automation? What You Need to Know…

Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via their API , it’s promoted as marketing automation . In my opinion, this is just dishonest. While this may be an automated activity that corresponds to their marketing strategy, it’s hardly a marketing automation solution. In fact, I believe the majority of marketing automation solutions available – even the largest – have severe limitations that limit the marketer’s ability to realize fully the full benefits of authentic marketing automation. What is Marketing Automation? Definition: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. As defined on Wikipedia . This is a vague definition not supported by any industry definition or […]

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