“Market Of One”. Say hi to Account-based Marketing.

Account-based Marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. What does Account-Based Marketing mean? ABM introduces a few key concepts that somewhat depart from the traditional approach. Focus on key decisionmakers as a whole, rather than one “persona” Each account treated as …

Qualify Your Leads – Automatically

As discussed in our Ecommerce website marketing automation examples, we know that your website visitors will exhibit different degrees of interest in your products and services. How do you know who’s interested and who’s not? Lead scoring. A big attraction of Marketing Automation platforms is lead scoring. Take a look at this simple conversion funnel. Your visitors generally fall into …

Why Your Ecommerce Website Needs Automation

Let’s assume you get 100 people to your Ecommerce website. Some hit your front page and leave, some add a few items to their shopping carts. If you break down your visitors, you’ll get something similar to this: The above is actually a very optimistic breakdown, but you get the idea… The “Order Complete” stage was reached by a small …

What is Marketing Automation?

Marketing Automation is software that lets you measure, manage and automate interactions with your leads and customers. In the old days you’d put together an “email blast”, post a few pictures and links back to the website and call it an early lunch. You’d get your “click report” a few days later about opens, bounces and visits from that email …