Goal: Improve Public Relations, understand what your customers want
Practical Use Cases:
Everyone wants to have their opinion heard, considered and maybe even acted upon. You will score positive points with your customers just by asking what they think.
We’d capture and sort all your feedback into positive, neutral and negative.
From there, those with positive sentiment would be channeled into a referral campaign to spread the word and maybe even incentivized to do so.
Those with neutral opinions – it’s worth “working” on them to win them over and turn this group into fans – they could be presented with some offers that put smiles on their faces.
The negative group – they want to be heard and need an opportunity to vent – last thing you want is for them to do so on public review boards. We get ahead of this potentially sour situation by asking for feedback every time – in house, privately.
In any case, it is good business to listen to your customers.
Supported by automation recipes, we can spin off all kinds of creative campaigns and followups based on the feedback received. It’s worth the stretch and it’s definitely worth the stretch to automate every process above.